Money ain’t got no style.

Contrary to popular belief the concept of style doesn’t actually have much to do with the material things we buy. Style is a much deeper element of humanity we hold within us; the products we buy are relatively insignificant pieces of a much bigger picture.

It’s sometimes hard to feel stylish in the modern world as much of the external noise we live in is constantly yelling at us to feel uncomfortable with who we are and what we have. The constant drive for the hottest, coolest, newest, freshest style or trend is apparently what is to be aspired to.Quentin Crisp stated it nicely when he said “Fashion is what you adopt when you don’t know who you are”. The importance we place on the brand itself is an artificially created concept companies have spent billions of dollars to place high into our minds. This has come to be one of the most abused loopholes of the human consciousness. If we can create imaginary concepts big and powerful enough in the minds of others, we can charge ludicrous amounts for placing the identifying symbol on our products. Having expensive, well-branded, ‘well designed’ products does not make us stylish.

Style is attitude multiplied by action. It’s a way of life, It’s the way we walk, it’s the story people tell when we’re not in the room, it’s the conversations we have, It’s how we treat others, it’s what we like to do in our free time, it’s how we dance when nobody’s watching, it’s the music we listen to when we’re alone, it’s the stories we love to tell and it’s the mountains we’ve climbed. Building a strong sense of style comes when our actions are consistently in line with our attitude.

We are able to sustain cohesion between our attitude and actions when we have a deep understanding and acceptance of ourselves. Only then can we understand which actions will be the actions true to ourselves. Following others or wearing brands is how we blend in with the grey moosh of everyone else. Style is not something purchased or put on in the morning, it’s built by being consistent with our true selves.

What do you think?

Here are a few insightful quotes from famously ‘stylish’ fashion icons.

‘Style is knowing who you are, what you want to say, and not giving a damn.’ – Orson Welles

‘In order to be irreplaceable one must always be different.’ – Coco Chanel

‘Fashions fade, style is eternal.’ – Yves Saint Laurent

‘Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.’ – Coco Chanel

‘Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.’ – Gianni Versace

‘Style is a way to say who you are without having to speak.’ – Rachel Zoe

‘Fashion can be bought. Style one must possess.’ – Edna Woolman Chase

prada copy

Style is not something that’s dictated from the outside, it’s deeply personal.

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